“If you’re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google’s new tracking method called Federated Learning of Cohorts (FLoC),” DuckDuckGo explained in a post on its website. The scheme called FLoC - Federated Learning of Cohorts - is being tested in Chrome, in some cases without the knowledge of the browser’s users. DuckDuckGo has announced an add-on to the Chrome browser that blocks Google’s new scheme to provide marketers with information for targeting advertising at Internet users.
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